Facebook er verdens største sociale netværk med over 1,7 mia. brugere og over 1 mia. daglige brugere i hele verden. Facebook giver en lang række muligheder for segmentering og udformning af annoncer og budskaber, som gør mediet til en effektiv kanal til at komme i kontakt med sin målgruppe, og få skabt en tillidsbaseret relation til dem.
Facebook kan være et ideelt markedsføringsredskab, da man meget nemt og hurtigt kan nå ud til en bred del af sin målgruppe med det rette budskab.
Benyttes Facebook annoncering opnås en lang række muligheder for at tilpasse sine annoncer så man optimerer brugen af sit kampagnebudget, og mindsker budgettet for annoncering til irrelevante brugere.
Facebook giver mulighed for at segmentere annoncer i forhold til f.eks. geografi, demografi, interesser, grupper og sprog.
Sørg for at kende markedet og målgruppen samt målsætningen inden Facebook annoncering påbegyndes. Således opnås det bedste resultat samt bedst udnyttelse af budgettet. At tracke Facebook annoncer og analysere resultaterne i f.eks. Google Analytics giver de bedste indsigter i resultaterne og mulighed for hele tiden at forbedre sin tilstedeværelse på Facebook.
Annoncering på Facebook er auktions- og relevansbaseret. Annoncerne kan enten vises infeed, hvor annoncen vises i brugerens nyhedsstrøm og går uden om eventuelle adblock programmer, eller som højreside annoncer.
Infeed annoncerne er oftest de mest effektive, da de giver mulighed for at få et kompliceret budskab ud til målgruppen, hvorimod højreside annoncerne giver en stor synlighed, men ikke nødvendigvis høj interaktion. Annonceformen på Facebook afhænger af, hvilket formål din annonce har.
Annoncerne kan enten udarbejdes med formålet at øge trafikken til website, websitekonverteringer, engagement på et opslag, likes af Facebook side, installation af app eller videoafspilninger.
Med Facebook annoncering fås et værktøj der giver en mulighed for at nå ud til målgruppen lige der, hvor de befinder sig med tillidsbaserede budskaber og engagement.
Cookie | Varighed | Beskrivelse |
---|---|---|
cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
CookieLawInfoConsent | 1 year | Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. |
elementor | never | This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time. |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Cookie | Varighed | Beskrivelse |
---|---|---|
__cf_bm | 30 minutes | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
aka_debug | session | Vimeo sets this cookie which is essential for the website to play video functionality. |
player | 1 year | Vimeo uses this cookie to save the user's preferences when playing embedded videos from Vimeo. |
Cookie | Varighed | Beskrivelse |
---|---|---|
sync_active | never | This cookie is set by Vimeo and contains data on the visitor's video-content preferences, so that the website remembers parameters such as preferred volume or video quality. |
Cookie | Varighed | Beskrivelse |
---|---|---|
_ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_ga_QL1Y6VB39B | 2 years | This cookie is installed by Google Analytics. |
_gat_gtag_UA_56230922_1 | 1 minute | Set by Google to distinguish users. |
_gcl_au | 3 months | Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. |
_gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
vuid | 2 years | Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website. |
Cookie | Varighed | Beskrivelse |
---|---|---|
_fbp | 3 months | This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. |
fr | 3 months | Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. |
test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
Cookie | Varighed | Beskrivelse |
---|---|---|
_dc_gtm_UA-56230922-1 | 1 minute | No description |
Vi vil gerne hjælpe dig.
Send os en besked eller lad os ringe dig op!